In a world shaped up by digital sharing, cloud information and an impressive array of digital services providers, powerful content is a key factor in supporting and diffusing one’s resources and making them genuinely stand out. We are witnessing a shift in the users’ perception over content spread and opinion influencers, who are no longer media staff, but consumers themselves.
This makes quality content even more necessary.
Lucian Balanescu, Managing Partner 648 and Strategic Partner for MCCANNPR, believes that content PR is the right fuel for successful branding and prosperous business. His suggestion for any brand seeking positive recognition in the informational ocean is to focus on a new, carefully constructed approach, based on the blend between content, research, digital orientation and impeccable work technique.
Amongst other strategic partnerships developed in the course of 2014, the 648 Group – MCCANNPR collaboration is bound to deliver fresh and challenging outcomes, stemming from a fruitful synergy between digital marketing and software development.
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