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Monument Valley: A Monument in UI & UX
07/17

In previous articles we’ve briefly touched the theme of game design, game user interface and experience. We thought it would be a good idea to dwell a bit more on this subject and see what we could learn from great game design and how these lessons might help brands reach more customers and enrich their online interaction with your brand. Visually, Monument Valley has all the qualities of a masterpiece. Decades from now on, when people will look back at the games created at the beginning of the 21st century they will rediscover Monument Valley and consider it a classic in game design, due to its friendly, minimalist interface, beautiful gradients that add depth to each level and the intuitive details added to subtly guide you through the game. …

Designing for the Vertical Screen
06/17

Today, people use their smartphones for purposes beyond what anyone could have imagined 10 or 20 years ago. Taking pictures, high-resolution photos, filming, watching movies, listening to music, all of these things have become sort of a standard pre-requisite of smartphones. We want smartphones with 64GB of memory space, with stable internet connection and speed in processing information and transactions. …

The Two Languages of Love Between Brands and People
06/17

You’ve done your homework, as a brand, impeccably. Beautiful designed website, mobile-focused, amazing interface and user experience, great product packaging and a great selling line for your services, constant social media presence, actively seeking leads. Yet, your brand hasn’t reached its maximum potential; your sales aren’t reaching the peak you’ve expected them to. What’s missing? You might just need to show and speak the language of love. We’re not trying to be cheesy, on the contrary. We want to provide some insightful and practical ways you could make people fall in love all over again with your brand. …

The Smart Revolution – the revolution that took over the world without anyone noticing it
05/17

Our hands, our fingers, our eyes and our minds are so trained to recognize, touch and caress the shape of our smartphones that we do it unconsciously even during the most intense moments in our lives. Mobile has become the most used device in history and we are not talking about calling others, that’s almost outdated. We are talking about people that spend 80% of their online time on their mobile screens, whether they are googling something, livestreaming their lunch, facebook chatting with their relatives, uploading pictures, surfing the web. …

UX and UI in movies. Episode 1
05/17

UX and UI hasn’t been around for very long. Not labeled as such. The terminology is quite recent, but the concept behind it isn’t. The terms user experience and user interface have being used as such beginning with the 90s. Yet, one way or another UX and UI has been around for far more than that. This article goes so far back as naming Walt Disney the first UX designer. He might even be right. Either way, UX & UI development grew immensely with the appearances of the console games, Super Mario Bros, Pokemon and everything else in that period. The game developers of that time weren’t just pioneers, but were defining gaming storytelling. Just remember how easy and quick it was to start Super Mario and get the hang of all you needed to know to play the game and, most important, enjoy it. …

Successful AppStore & Google Play Launch for Hartsfield Jackson Atlanta International Airport App
03/16

We are very happy to announce that the date of 22 March 2016 was the successful confirmation of many months of planning, development and testing for the official application for the Hartsfield Jackson International Airport Official Application. The Hartsfield Jackson Atlanta International Airport is the world's busiest airport by passenger traffic since 1998, transited by over 260.000 passengers daily and accommodating 950,119 flights a year. The sheer magnitude of this city-inside-a-city requires a multitude of tools to keep in check traffic, but also to aid in traveling through it and enjoying the airport-experience. …

Smart User Onboarding Makes For Your App’s Success On The Market
03/15

useronboard.com defines onboarding as the process of increasing the probability of new users becoming successful after adopting your product. You can essentially tell how successful your user onboarding strategy really is by the high or low rates of engagement experienced post-download. …

Google To Release Talk And Data Plans To US Customers
03/15

If anyone where to believe the talk about how Google is trying to take over the world, there’s no better time than now, as the multinational corporation is preparing to join the field of mobile plans with their new, partially disclosed, project named Nova. …

How to choose a top-notch web development partner
02/15

It’s not always easy finding the right web development partner. If you want high quality web development services for your clients, but don't have the in-house resources or you’re on a tight budget, outsourcing these services may be an excellent strategy. This is why it’s important to make sure you find the right company who can develop the website that will match your clients’ organizational culture, goals and objectives. …

Web Development in 2015: Where is it headed?
02/15

In the tech industry, things move fast and the web environment becomes more and more innovative, amazing and complex. As a result we will continue to move further away from set mock-ups and more towards fully entertaining experiences that need much more than still visual to explain. …

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