648 Group News
Projects, Solutions & Insights

UX and UI in movies. Episode 1
05/17

UX and UI hasn’t been around for very long. Not labeled as such. The terminology is quite recent, but the concept behind it isn’t. The terms user experience and user interface have being used as such beginning with the 90s. Yet, one way or another UX and UI has been around for far more than that. This article goes so far back as naming Walt Disney the first UX designer. He might even be right. Either way, UX & UI development grew immensely with the appearances of the console games, Super Mario Bros, Pokemon and everything else in that period. The game developers of that time weren’t just pioneers, but were defining gaming storytelling. Just remember how easy and quick it was to start Super Mario and get the hang of all you needed to know to play the game and, most important, enjoy it. …

Successful AppStore & Google Play Launch for Hartsfield Jackson Atlanta International Airport App
03/16

We are very happy to announce that the date of 22 March 2016 was the successful confirmation of many months of planning, development and testing for the official application for the Hartsfield Jackson International Airport Official Application. The Hartsfield Jackson Atlanta International Airport is the world's busiest airport by passenger traffic since 1998, transited by over 260.000 passengers daily and accommodating 950,119 flights a year. The sheer magnitude of this city-inside-a-city requires a multitude of tools to keep in check traffic, but also to aid in traveling through it and enjoying the airport-experience. …

Smart User Onboarding Makes For Your App’s Success On The Market
03/15

useronboard.com defines onboarding as the process of increasing the probability of new users becoming successful after adopting your product. You can essentially tell how successful your user onboarding strategy really is by the high or low rates of engagement experienced post-download. …

Google To Release Talk And Data Plans To US Customers
03/15

If anyone where to believe the talk about how Google is trying to take over the world, there’s no better time than now, as the multinational corporation is preparing to join the field of mobile plans with their new, partially disclosed, project named Nova. …

How to choose a top-notch web development partner
02/15

It’s not always easy finding the right web development partner. If you want high quality web development services for your clients, but don't have the in-house resources or you’re on a tight budget, outsourcing these services may be an excellent strategy. This is why it’s important to make sure you find the right company who can develop the website that will match your clients’ organizational culture, goals and objectives. …

Web Development in 2015: Where is it headed?
02/15

In the tech industry, things move fast and the web environment becomes more and more innovative, amazing and complex. As a result we will continue to move further away from set mock-ups and more towards fully entertaining experiences that need much more than still visual to explain. …

Developing Solid Partnerships For Powerful Branding: 648 Group and McCann PR
02/15

As of last year, 648 Group is proud partner of the MCCANNPR agency headquartered in Romania. This exclusive partnership is focused on a complete and well-rounded set of digital solutions delivered by 648 Group for MCCANNPR, from consultancy and estimation all the way to execution. …

Five lacrosse experts’ opinion on RipNet
02/14

When it comes to RipNet, we could say that there are two teams: the programmers and the users.

Here, at 648 Group, we work to develop the best solutions for mobile apps like RipNet, but we could not successfully accomplish our tasks without having help from the opposite team – the users. And each and every time we come up with updates, ideas or solutions we need expert advice. Thanks to a close-knit relationship we developed with professionals in the lacrosse field we are able to make our best efforts in order to offer users a completely functional app, with useful features and impressive analytics options.

From our point of view, RipNet is the app a lacrosse player should use in order to conquer success in this sport, but as we cannot rely just on our opinions, as we are those that created it. So, we asked five experts in the field how is the experience of using the mobile app and the site we developed and designed in order to change their game, improve their skills and learn more on how to score better with each match. And here are the answers we received from lacrosse professionals that are currently using the product we built.

Concerned with the mobile growth? Check these statistics!
02/14

Last year, more and more people began leaving their comfort zones, learning more and embracing new technologies and this was easy to observe thanks to the huge growth that the mobile domain registered through 2013 and that will continue (in even more important numbers) in 2014. This is why, as a business owner or manager, it is very important for you to notice what your clients need and desire and offer them. This way, you will strengthen your relationship with them, an important thing that you will observe it easily translate in your profits.

And now, let’s check some numbers you need to know and use in your advantage:

71 – as in 71% of all the activity taking place on Facebook is made with the help of mobile devices. Facebook itself released this important piece of information that is utterly important for any business which needs to use the internet.

RipNet – Questions and Answers
02/14

If you represent a company in need of mobile services in Orange County or anywhere in California (and not only) or if you are an athlete seeking more information about RipNet, a mobile app developed by our web and mobile apps company, you are in the right place. We’ve chosen what we consider to be the most likely concerns of our visitors in order to offer the much needed answers.

What is the purpose of RipNet?

The purpose of the app we developed is to help lacrosse players improve their game thanks to a multitude of features, no matter their current level.

Can the app be synchronized to the website?

We programmed them to work as one; the only difference at this point is that a user has a few more options on the website.

Will RipNet be further more developed or will it remain in the same stage from now on?

We plan to work hard in order to improve the app. The players/users will soon benefit of more tools and more features when it comes to social networking. In the near future we plan to offer some feature to parents of lacrosse players, teams and colleges.

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